IHSS Blog: Tonka Truck

 Wyatt Quillin

Mr. Roddy

IHSS

4 September 2020

Tonka Trucks and My Experience

    When I was age 3-7, my favorite toy to play with was a yellow toy truck called a Tonka Truck. The truck was yellow and black, which is a combination that is usually associated with construction or danger, which is usually associated with men or boys. I was very young when I had the toy and I don't remember specifically going out and buying it, but from the research I did, the advertisements are focused on construction, off road driving, and driving through dirty things like mud. The colors and fonts used in the ads evoke thoughts of metal and machinery. It is most definitely advertised towards boys, and the Tonka motto is "be Tonka tough." I was too young to really worry about the gender norms behind toys, but I knew that Tonka Trucks were made for boys to use, and all of my friends had them too. The girls I knew back then never played with anything besides dolls and little makeup brushes and such. This shows that we have been taught to only be interested in toys focused towards our specific genders, and that playing with toys made for the opposite gender is seen as odd or even wrong. 

    It's also interesting how our self awareness changes as we age. Back when I was still playing with my truck, I didn't really care what color it was or if it had hearts on it. But as I aged I slowly saw that boys weren't supposed to like pink toys or toys made for girls. I became more self aware about my image to other people and I didn't want to seem like the odd one out so I stuck with playing with toys that were focused towards me. (though I didn't know they were) Most people don't want to stick out in a crowd or be the "abnormal" one, and when we see others our age and gender doing a certain thing, we tend to follow them. This isn't always a situation of having something others don't and being seen as weird, it could also be why we choose to go out of our way and wear what's popular with our piers. The segregation of toys is extreme, and it hasn't changed in decades. There are always isles in stores that are focused towards girls, and others that are focused towards boys. I feel that we should normalize children being able to choose the toy they want to play with no matter the toy or the color, and that they should be able to experiment with what they personally like the best, instead of what their parents choose for them.

    

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